Episode 11: Interview with Adam Goldberg of AGoldPhoto who specializes in Shelter Pet Photography

From Shelter to Spotlight: How Adam Goldberg is Changing Lives with Pet Photography

In Episode 11 of Wine Down and Focus, we sit down with the incredible Adam Goldberg of A Gold Photo—an expert in pet photography who’s on a mission to help shelter animals find their forever homes.

Adam’s journey began in an animal shelter where, armed only with a marketing background and a camera he barely knew how to use, he saw a problem: poor-quality shelter photos were preventing animals from getting adopted. His solution? Learn photography from scratch and change the narrative—starting with pit bulls, a breed he came to love and advocate for deeply.

His viral “Pit Bull Picture Project” gained international attention, proving the power of compassionate, high-quality imagery. We talk about his go-to gear, lighting setups, editing approach, and why he never photoshops out scars on shelter dogs. Adam reminds us: these photos aren't just for Instagram likes—they save lives.

We also dive into practical advice for photographers who want to help shelters, tips for working with shy pets, and how to approach marketing with authenticity and creativity (including how ChatGPT helps craft viral captions!).

And yes—there’s wine. This episode, we taste-tested a 2022 Trader Joe’s Reserve Syrah from Paso Robles. Verdict: a light-bodied red with a surprisingly “river water” nose… don’t knock it till you sip it.

Whether you’re a pet lover, photographer, or marketer looking to make a difference, this episode is packed with heart, humor, and helpful tips.

🎧 Listen in and get inspired. And don’t forget to check out A Gold Photo’s adorable greeting card line on Etsy and his Studio Pet Photography course—only $27!

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