Aug 22, 2025 | By: Wine Down & Focus
If you’ve ever felt lost when it comes to SEO (search engine optimization), you’re not alone. That’s exactly why we dedicated Episode 14 of Wine Down and Focus to breaking down SEO for photographers in a way that’s simple, approachable, and actually doable.
While sipping on a San Simeon Pinot Noir from Costco, Annette shares her real-world experience of how she got her photography website to rank on Google’s first page. We talk through:
Why SEO matters for photographers (even if most of your clients come from social media)
On-page vs. off-page SEO—what they mean and how to use both
The importance of blogging and how it keeps your site fresh in Google’s eyes
How to use client reviews and Google Business to your advantage
Local SEO strategies that can get you in front of clients in your area
And, in true podcast fashion, we had some fun testing “unusual” wine pairings like Doritos and licorice… let’s just say we do NOT recommend those with Pinot Noir.
The bottom line: SEO doesn’t have to be overwhelming. With small, consistent steps—like renaming images, writing better blog titles, and capturing reviews—you can dramatically improve your visibility online.
Want to take it further? Grab our free guide, 5 Ways to Get More Photography Clients, linked in the show notes.
Cheers,
Annette & Christina
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